Sales & Marketing Manager

Job Description

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Job Title: Sales & Marketing Manager – Outdoor Media Location: Jalandhar (Preference for candidates with geographical knowledge of Punjab), Candidate should be willing to travel outside Jalandhar also Industry: Outdoor Advertising / Media / Marketing Job Description: We are seeking a dynamic and result-oriented Sales & Marketing Manager to drive business growth in the outdoor media domain. The ideal candidate will have a strategic mindset, strong sales acumen, and a deep understanding of the advertising industry with a finger on the pulse of market demand trends across various sectors. This role requires a balance of data-driven forecasting, relationship management, and an on-ground sales approach to identify and capitalize on new business opportunities. Key Responsibilities: Market Research & Trend Analysis: Monitor and predict market demand across industries (e.g., real estate, education, retail, healthcare, political campaigns) to align advertising efforts with active sectors. Client Acquisition & Relationship Management: Identify potential clients, conduct outreach, build and maintain strong relationships with brands, agencies, and key decision-makers. Campaign Strategy & Pitching: Develop customized advertising proposals based on brand needs, budgets, and media availability. Present and pitch effectively to convert leads. Follow-ups & Client Visits: Ensure timely follow-ups via phone, email, and in-person meetings. Travel within Punjab to strengthen client relationships and close deals. Sales Forecasting & Reporting: Analyze past trends to predict future sales, generate reports, and provide insights to management for informed decision-making. Collaboration: Coordinate with internal teams for creative support, site availability, installation updates, and client servicing. Database Management: Maintain and update client database, record interactions, and track campaign performance using Excel. Eligibility & Skills Required: Educational Qualification: Graduate (mandatory) | MBA in Marketing/Sales preferred Experience: Minimum 3–5 years in Sales/Marketing (preferably in media, outdoor advertising, or similar B2C sales) Geographical Knowledge: In-depth familiarity with Punjab’s business landscape, cities, and regional industrial activity Technical Skills: Proficient in MS Office (Excel, PowerPoint, Word) Comfortable with basic data analysis Good reporting and documentation skills Communication: Excellent written and verbal communication skills in English, Hindi, and Punjabi Analytical Skills: Ability to anticipate industry demand cycles, media trends, and brand advertising needs ahead of time Sales Acumen: Persistent follow-up ability, confidence in client handling, and high closing rate Additional Preferred Qualities Strong Networking Skills: A well-connected individual with a network in advertising, PR, and marketing circles will be a strong advantage Adaptability & Self-Motivation: Should be proactive, able to work independently, and adapt quickly to changing client needs and market dynamics Understanding of Digital Trends: While the core focus is outdoor, basic awareness of digital marketing and integration with offline campaigns will be beneficial Leadership Potential: Should be able to lead a small team or groom into a leadership role as the business grows