✅ Key Roles of a Sales Manager
1. Sales Team Leadership
Hire, train, and manage the sales team.
Motivate and guide team members to reach individual and team goals.
Conduct regular team meetings, coaching sessions, and performance evaluations.
2. Sales Planning & Strategy
Develop sales plans aligned with company goals.
Set short-term and long-term sales targets.
Create action plans for lead generation, conversion, and market expansion.
3. Target Achievement
Ensure the team consistently meets or exceeds sales quotas.
Monitor individual and team performance using KPIs and dashboards.
Take corrective action when targets are not being met.
4. Customer Relationship Management
Build strong relationships with key clients and stakeholders.
Oversee client onboarding, satisfaction, and retention.
Handle high-priority or escalated client issues.
5. Sales Forecasting & Reporting
Analyze market trends, customer behavior, and past performance to forecast future sales.
Provide regular sales reports to management with insights and recommendations.
Track sales metrics like revenue, conversion rate, deal size, etc.
6. Collaboration with Other Departments
Work with Marketing to align lead generation with sales strategy.
Coordinate with Product teams for feedback and improvement.
Collaborate with Finance and Operations for pricing, delivery, and contracts.
7. Process & Performance Optimization
Implement and optimize sales processes and workflows.
Ensure use of CRM tools and sales technologies for tracking and efficiency.
Continuously refine sales pitch, communication scripts, and customer journey.
8. Market & Competitor Analysis
Stay updated on industry trends and competitor moves.
Identify opportunities for new markets, products, or partnerships.
Adapt strategies based on market feedback.
