Sales and Marketing Executive

Job Description

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Job Description: Strategic Customer & Fleet Sales Manager Department: Sales & Business Development Reports To: Regional Sales Head / National Sales Head Role Purpose To drive business growth by identifying and engaging with strategic customers and fleet owners, developing strong customer and channel partner relationships, executing sales strategies, and ensuring alignment between customer expectations and product development. Key Responsibilities Customer & Market Development Identify and engage with strategic customers, fleet owners, and transporters to generate business opportunities. Conduct targeted activities for this customer segment, including influencer engagement and group deal materialization. Map sub-territories segment-wise and application-wise to prepare effective conversion plans. Monitor competitor activities, new product launches, and develop counter-strategies to safeguard and expand market share. Sales Forecasting & Execution Perform accurate sales forecasting for existing range of products/models. Drive primary and secondary sales by guiding channel partners to strengthen their dealer/distributor networks. Support achievement of monthly, quarterly, and annual sales targets through structured plans. Channel Partner & Team Enablement Act as an interface between channel partners, product development (PMG) team, and end customers. Provide feedback on customer expectations and market requirements to the product team. Train, motivate, and develop channel partners and their sales teams to improve overall performance and market coverage. Marketing & Engagement Activities Plan and execute BTL (Below-the-Line) activities tailored for local markets and customer segments. Enhance brand visibility and customer engagement through targeted campaigns, events, and roadshows. Desired Skills & Qualifications Bachelor’s degree in Business, Marketing, Mechanical/Automobile Engineering, or related field (MBA preferred). 6–10 years of experience in fleet sales, B2B sales, or channel management within the automobile/industrial products sector. Strong understanding of fleet owner/customer behavior, sales forecasting, and secondary sales development. Excellent communication, negotiation, and relationship management skills. Ability to analyze competitor strategies and provide actionable insights. Proficiency in MS Office; familiarity with CRM systems is an advantage. Success Metrics Achievement of sales targets and forecasts. Growth in fleet customer base and group deals closed. Development and performance of channel partners’ secondary network. Timely and actionable feedback provided to the product/PMG team. Execution of effective BTL activities leading to improved brand visibility and sales.