Marketing Manager Education Requirements
Come from a variety of academic backgrounds, including marketing, communication, business and other fields
Bachelor’s degree
Some companies require their marketing managers to have a master’s degree
7 years of experience
Marketing Manager Essential Skills
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Marketing Manager Roles & Responsibilities
Oversee all marketing campaigns for their company or department
Implement strategy
Promote a business, product, or service
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Marketing Manager Day-to-Day DutiesManage and coordinate marketing and creative staff
Lead market research efforts to uncover the viability of current and existing products/services
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
